HADBA brings analysis, sales planning and implementation together in one platform. Start with a free Revenue Snapshot and expand the scope when your business needs more.
Whether B2B sales & services or e-commerce & online shops – two specialisations within the same platform. Choose your focus when you register.
From an initial overview to ongoing work on your sales. Choose the scope that fits your business, for B2B and e-commerce.
Understand where your revenue stands: a compact first read from publicly visible signals – and an honest list of what is still missing for a reliable decision.
Decide what matters next: you bring your own figures and get a justified order of priorities from them – offer, pricing and roadmap included.
Everything in the free Revenue Snapshot, plus:
Govern and scale across teams: several decision-makers, analyses you can hand on, and connections by agreement.
Everything in Premium, plus services as agreed:
All prices include statutory German VAT (included in the price). Our offers are directed exclusively at entrepreneurs within the meaning of § 14 BGB; we do not sell to consumers.
Choose a level to see concrete differences in scope. The full comparison is available below.
A sales plan, usable assets and live charts.
Included in this plan
Included in this plan
Included in this plan
Included in this plan
Included in this plan
Not included in this plan
HADBA organises the work: putting sources in context, analysing relationships and making results understandable. Available scope depends on your plan.
Your website and public market signals. On a paid plan, your own metrics add precision to the initial assessment.
Analyses and a clear starting point. Depending on your plan, this expands to a sales plan, ready-to-use content and continuously updated charts.
Illustrative process. Available data determines what an analysis can tell you; it does not guarantee results.
Guidance for your choice. You can compare every plan yourself.
Open the area that matters to your decision. Every plan’s scope remains visible.
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| Free Revenue Snapshot A compact first read from publicly visible signals – with an honest list of what is still missing. | Revenue SnapshotIncluded in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Market analysis The size, dynamics and opportunities of your market, set out clearly and traceably. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Competitor analysis Who your competitors are, how they position themselves – and where your gap is. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Target-audience analysis Who your customers really are and what triggers their buying decision. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Dream buyer persona The precise profile of your ideal customer, as the foundation for every step that follows. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Scalability & sales-readiness check An honest assessment of whether your sales operation is ready to scale. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Evaluation tailored precisely to your company Instead of a general first assessment: evaluations based on your real key figures. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| Offer, product & service engineering Your offer positioned to fit the market and the audience, and to stand out clearly from the competition. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Free entry offer including content An attractive entry point for your audience – including ready-made content. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Price & margin strategy with market fit Prices and margins that fit the market and protect your profitability. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| High-conversion landing page copy Convincing, newly written sales copy, built consistently for conversion. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Complete digital marketing strategy A considered plan for which channels reach your audience. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| UX optimisation plan Concrete recommendations for a smooth, convincing user journey. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Tailored sales & conversation scripts Guides for sales conversations, matched to your offer and your customers. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| Loyalty & customer retention programme A system that turns first-time buyers into returning regulars. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Professional email series Ready-made email sequences that accompany prospects and retain customers. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Support & development plan A clear roadmap with the next steps – available and updatable in the portal at any time. | Revenue SnapshotNot included in this plan | StarterIncluded in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| Live charts & dashboards Your key figures live – a static snapshot in Starter, updated live from Premium onwards. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Steps updatable on demand Update your steps with a click whenever your market, competition or audience changes. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Encrypted data vault Your sensitive data and results, secure and encrypted in one place. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemIncluded in this plan | EnterpriseIncluded in this plan |
| Features & modules | Revenue Snapshot | Starter | Premium System | Enterprise |
|---|---|---|---|---|
| Personal support calls by arrangement Personal guidance for your project by arrangement. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Co-pilot: AI assistant in the app An assistant that takes on tasks in the app at your request and orders your steps. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Individual API integrations Your own REST API with a personal access key, generated directly in your settings — usable immediately, no waiting. Where no standard interface fits your system, we set up a bespoke integration — on request and by arrangement. (Your GDPR data copy under Art. 20 is available on every plan.) | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Individual features & adjustments Individual adjustments to your platform – scope and terms by agreement. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Prioritised VIP support & SLA Preferential handling with prioritised response times – plus the contractually committed platform availability of 99.0 % monthly average (see the Service Description, Annex 3 to the Terms). | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Single sign-on (SSO) & central identity management Central sign-in through your existing identity provider – your team's roles and access are managed centrally at your IdP. Set up by arrangement – on request. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
| Public link to an analysis Share one step's result via a link: readable without signing in, with a lifetime from 24 hours to 90 days, revocable at any time. | Revenue SnapshotNot included in this plan | StarterNot included in this plan | Premium SystemNot included in this plan | EnterpriseIncluded in this plan |
Cancel a monthly subscription at the end of the current billing month. Annual billing charges the yearly total; without cancellation before expiry, the subscription renews for another year. Manage plan changes in your dashboard.
Explore security →Questions before you start? You will find every answer here.
An initial assessment of your market, competitors and audience, plus a profile of your ideal customer. The snapshot brings the free analyses together. It uses publicly available information and does not invent internal revenue or margin figures. One analysis per domain; a verified email address is required.
Yes. All data is hosted exclusively in the EU (ISO 27001-certified data centres; application servers in Germany) and processed strictly in line with GDPR requirements. We provide a standard data processing agreement (DPA) under Art. 28 GDPR to all customers on request.
Yes. With monthly billing you can cancel flexibly, effective at the end of the current billing month. With annual billing the subscription renews for a further year unless it is cancelled before the term ends.
Enterprise adds personal support calls and individual services to Premium by agreement. Scope, scheduling and terms are defined in your offer. This page does not promise a fixed number of consulting sessions.
The standard prices shown include VAT. With annual billing, the yearly total appears on the plan card. Enterprise scope and pricing are agreed individually; your specific offer applies.
No. You receive an initial assessment for your domain. The free scope is limited: an assessment tailored to your internal metrics and further services belong to paid plans.
When you want to include your own metrics and work on your offer, pricing strategy and implementation roadmap. Starter includes static charts. Ready-to-use sales copy and live charts belong to Premium.
Premium adds sales copy, a marketing strategy, conversation scripts, retention, email sequences and continuously updated charts. Available data determines which metrics can be displayed.
The free entry does not require an internal data connection. On a paid plan, you can add your own metrics. Automatic connections depend on supported systems and available integrations; bespoke connections are agreed with Enterprise.
HADBA provides analyses, recommendations and working material. You or your partners decide on implementation. This does not include managing advertising accounts or guaranteeing revenue results.
Your free Revenue Snapshot is the starting point. You decide what comes next.