The exclusive system for B2B agencies & service providers
Scale your agency business. Offer your B2B clients a state-of-the-art sales architecture, including ready-made landing page copy and concepts that you implement for them – directly through HADBA. Your partner dashboard is created entirely manually by us, by arrangement, for the highest level of professionalism.
Agency portal
A dashboard of your own, where you enter your clients manually and monitor their campaigns.
Manual onboarding
No automatic registration – we set up every agency account manually and professionally.
Individual arrangements
Negotiate tailored commission rates and co-marketing activities.
Request a partnership
Enter your agency details. We get back to you within 24 hours.
The agency partner programme is in its pilot phase. Admission follows a personal conversation and the conclusion of the partner framework agreement. Until then, applicants receive no access to client data.
Five ways to work with HADBA
You choose the model that fits your business. Two of them are settled in the partner dashboard, where you see every booking individually; wholesale runs through seat billing rather than commissions; two are agreements without any billing. What applies to which model is written here — before the first conversation, not after it.
Referral (affiliate)
You recommend HADBA through your personal link. Sales, onboarding and support stay with us – your effort is the recommendation.
- Compensation
- 30 % of net revenue, recurring for 12 months from your first commission.
- Money flow
- Client → HADBA → commission to you
- Suits
- Consultants, creators and individuals with reach but no support team of their own.
Agency partner with recurring commission
You look after your clients actively: onboarding, first-level support and a named contact. Those duties are set out in § 4 (7) of the agency partner framework agreement – they are the reason for the recurring compensation, not the label “agency”.
- Compensation
- 30 % of net revenue, recurring – for as long as your client stays.
- Money flow
- Client → HADBA → commission to you, month after month
- Suits
- Agencies and service providers who lead and keep the client relationship.
Wholesale / reselling
You buy seats at wholesale terms, invoice your client yourself and remain the only billing address they ever see. Invoicing, collection, payment default and first-line support sit with you – that is what the purchase price is built for.
- Compensation
- Your resale margin instead of a commission. Terms, the minimum number of active clients and the contract term are agreed individually.
- Money flow
- Your client → you → seat price to HADBA
- Suits
- Established resellers who run billing and the client relationship entirely themselves.
Co-marketing
Joint content, webinars or expert articles for two audiences instead of one. No compensation model and no dashboard – a collaboration that pays into visibility.
- Compensation
- No commission. What each side contributes is put in writing per activity.
- Money flow
- No money flows between us
- Suits
- Providers with the same audience but no competing offer.
Implementation partner
HADBA delivers the analysis, the plan and the numbers. The implementation – website, campaigns, creative, technology – is yours to carry out at your client. You can combine this model with any of the ones above.
- Compensation
- Your client pays you for the implementation directly. We do not invoice for it and take no share of it.
- Money flow
- HADBA → plan & numbers → you implement
- Suits
- Agencies with their own delivery capacity, looking for work rather than for tools.
Volume tiers for agency partners
An addition to model 2, not a format of its own: look after more clients and you earn more per client. What counts is active, paying clients – not the sum of everyone you have ever referred.
A tier you reach applies from your next commission onward. Commissions already booked keep the rate they were created with – we never restate your statements. The ladder is part of the agency partner framework agreement.
One client, one revenue model
Exactly one model applies to each end client: either commission or wholesale. Both at once is ruled out in the system and in the database. That protects both sides from a statement nobody can follow any more.
White label
White label is not a standard option and is not generally available today. For established partners we review it individually; effort and terms are then worked out together. We deliberately name no price for something we cannot yet deliver.
Wholesale and data protection
In the wholesale model you lead the client relationship – which makes you the controller and HADBA the processor under data protection law. That is why we conclude a data processing agreement under Art. 28 GDPR before the first seat. Without it, no billing starts on our side.
HADBA does not implement. We deliver the plan and the numbers – the implementation stays with you. We are not your competitor, we are your source of clients.
Request a modelHow the partnership works
A guided, professional process for maximum predictability.
Send a request
You enter your agency details in the form.
Conversation & agreement
We discuss terms, commission rates and co-marketing individually.
Manual onboarding
We set up your agency dashboard personally and professionally.
Look after clients
You manage clients through your dashboard and benefit from recurring commissions.
Your advantages as an agency partner
- Your own agency dashboard – Manage and monitor several clients centrally, in one place.
- Recurring revenue – Benefit from individually agreed, recurring commissions.
- Personal support – Direct partner support and joint co-marketing activities.
- Maximum professionalism – Manual, vetted onboarding instead of anonymous self-registration.
- Traceable settlement – Every commission is itemised in your account — including your own credit notes to download.
Requirements
Affiliate vs. agency partner
Two different routes to working together, compared directly.
| Characteristic | Affiliate Programme | Agency Partner Programme |
|---|---|---|
| Audience | Individuals, creators, consultants | Agencies & service providers |
| Model | You recommend HADBA via a link | You look after several clients actively |
| Dashboard | Affiliate dashboard & live tracking | Your own agency dashboard for management |
| Onboarding | Register immediately, start after approval | Personal & manual, by us |
| Remuneration | 30 % of net revenue, recurring for 12 months | 30 % of net revenue, recurring – with volume tiers of 33 % from 10 and 36 % from 25 active clients |
| Requirement | Registration and approval | Agency partner framework agreement carrying the service duties of § 4 (7) |
| Wholesale available | No | Yes – terms agreed individually, subject to a data processing agreement under Art. 28 GDPR |
Frequently asked questions (partners)
Common questions about our partnership structure.
Do not want to manage clients yourself?
For a simple, automated recommendation via a personalised link, we offer our classic affiliate programme.