1. What is HADBA?

HADBA is an intelligent web app with which service providers and online shops plan, build and steer their sales architecture themselves. Instead of relying on gut feeling, expensive agencies or pure theory, HADBA gives you a guided, mathematically grounded method – step by step, transparent and entirely under your control.

2. The principle

Our guiding rule: replace gut feeling with mathematics. Every recommendation is based on real data – from your connected sources or from verified industry benchmarks. Anything that cannot be measured is transparently labelled as such. That way you make decisions on a dependable basis.

3. Read-only & control

HADBA works read-only: we analyse your data and give you ready-to-implement strategies, templates and blueprints – but we never write into your systems on our own. You carry out the implementation, guided. So you keep full authority over your accounts and your data at all times.

4. Two systems

HADBA offers two specialised systems: the Business Sales System (BSS) for B2B service providers and the Scale Online Store Sales System (SOSSS) for e-commerce brands. More on this in the chapter “The two systems”.