What is HADBA?
First the sales system. Then the advertising.
1. The work before advertising
The HADBA platform takes over the work before advertising. Many companies run ads without knowing where their sales really lose revenue – yet advertising is the last step, not the first. HADBA analyses market, competition and audience from real data sources, rebuilds your offer on that basis and delivers ad copy, sales script and processes with it.
We are not an advertising agency: we run no ads and manage no ad accounts. Everything that is created – analyses, offer, texts, processes, action lists – belongs to you and can be exported. You hand the package to any agency or implement it yourself, without a retainer.
2. The order of things
Both systems follow the same order – analysis first, advertising last:
- Survey market, competitors and audience – including the gaps your competitors leave open.
- Build the buyer persona and re-cut the offer to it: product or service, pricing strategy, risk reversal, entry offer.
- Write the ad copy per channel, the landing-page structure, the e-mail sequences and the consultative sales script – from your data, approved by you.
- Design the processes behind it: customer experience, service delivery or logistics, loyalty programme – with a prioritised action list in every step.
- Show when an analysis is outdated and recompute the affected steps as soon as you update your figures.
Advertising is the last step – and your agency or your team runs it, with the finished package in hand.
3. Every figure has a source
Every figure in the platform is traceable: measured from a connected data source, your input from the precision analysis, labelled as an industry benchmark with a named source, or explicitly marked as a forecast. What cannot be substantiated is not shown but locked – with a hint on how to unlock it. The chapter “The source-aware principle” describes how this works in detail.
4. Read-only & control
Data sources are connected read-only, without exception – HADBA never writes into your shop, analytics or ad accounts. The platform guides; you or your partners execute. Publishing and implementing is done by you alone.
5. Two systems, one portal
The platform contains two guided systems: the Business Sales System (BSS) with 15 steps for B2B service providers and manufacturing companies, and the Scale Online Store Sales System (SOSSS) with 12 steps for online shops. Both start with analysis, both end in ongoing control in the live cockpit. The next chapter describes which system fits you.