For online shops

Your shop is compared before anyone buys.

The free assessment puts public signals on demand, competition and audience into context – and shows which lever you should check first. Every figure with a source.

Start your free assessment

All you need is your shop's address. The result is ready after about 10–15 minutes – we email you as soon as it is. No credit card.

What HADBA works out for your shop

  1. 01

    Store, market and audience

    in the portal: Shop Diagnosis & Market

    Put store, market and audience into context – so you know whether demand, visibility or the store itself is your bottleneck.

    • Store PerformanceFree
    • Market & TrendsFree
    • Competitor AnalysisFree
    • Audience AnalysisFree
    • Dream Buyer Persona
    • Sales Potential & Readiness
  2. 02

    Range and path to purchase

    in the portal: Product Range & UX

    Review the path to purchase and the range – so visitors find what they are looking for and get to the checkout.

    • UX & Conversion
    • Product Development
  3. 03

    Channels and budget

    in the portal: Marketing & Traffic

    Order channels and budget – so you send visitors to a store that is ready for them.

    • Performance Marketing & Traffic
  4. 04

    Logistics and repeat purchases

    in the portal: Operations & Customer Experience

    Plan logistics and retention – so first-time buyers become repeat buyers.

    • Logistics & Supply Chain
    • Loyalty & Rewards
  5. 05

    Control

    in the portal: Support & Scaling

    Watch your metrics continuously – so you can see which action works.

    • KPIs & Optimisation Loop

How it works

Three steps to the first lever

  1. 01

    Enter your website address.

    That is all we need to start.

  2. 02

    We measure instead of guessing.

    Search volumes, official statistics, competitor websites – retrieved for your analysis.

  3. 03

    You see where to start.

    Market, competition, audience and the lever you should check first.

  • Sourced
  • Your input
  • Derived
  • Locked

This is how we mark every statement. What is missing stays visibly open.

Later, if you want: with your own figures HADBA calculates your revenue model and plans the implementation. View plans

All nine stages
Free entryAfter upgrading · with your actual business metrics
  1. 1Public signals
  2. 2Free assessment
  3. 3Precision analysis
  4. 4Revenue model
  5. 5Opportunities
  6. 6Priorities
  7. 7Actions
  8. 8Impact
  9. 9Learning

Free entry

  1. 1Store Performance
  2. 2Market & Trends
  3. 3Competitor Analysis
  4. 4Audience Analysis

After upgrading · with your actual business metrics

  1. Dream Buyer Persona
  2. Sales Potential & Readiness
  3. UX & Conversion
  4. Product Development
  5. Performance Marketing & Traffic
  6. Logistics & Supply Chain
  7. Loyalty & Rewards
  8. KPIs & Optimisation Loop

We apply HADBA to ourselves first.

Before we show you an analysis, we show you our own: the assessment HADBA produced about HADBA – unchanged, with every source, every assumption and the gaps we have ourselves.

  • Market demand · strongYour target market is part of the German IT services sector (NACE J62), which reached a net turnover of around €207.8 billion in 2024 and has grown by an average of 5.8 % per year since 2021 (Eurostat SBS, 2024).
  • Likely strongest segmentLocked – no source evidence recorded for this statement
  • Data gaps: 6 core figures missingThis is the assessment's fifth answer – and the most honest one. Without these six figures every prioritisation stays a hypothesis. They are not estimated.

As of: · System B2B · www.hadba.net · free tier, no internal metrics · the result exactly as the portal produced it

See our analysis

The published example is a B2B analysis. The same rules apply to online shops.

Plans

Getting started is free. Find binding prices and service details in the pricing overview.

Free assessment

€0

The free assessment puts public signals into context. Missing internal figures remain unknown.

Start your free assessment

Starter

€99.00

per month incl. VAT

For small teams that implement themselves: every analysis on your real figures, offer, pricing strategy, implementation roadmap.

View plan

Premium

€199.90

per month incl. VAT

The complete sales system – including sales copy and finished assets, plus the live KPI loop.

View plan

View all plans and features

Find out what your shop is compared with today.

Free. No credit card. A plan can be cancelled monthly later on.

Start your free assessment